Studio Tangram · since 1973
The future of Brand Engagement
combines digital immersion with the tangibility of three-dimensional merchandising.
In today’s market, brands share a constant need: to make the audience experience ever more personalised, complete and engaging.
Save the date
See you at PTE - Promotiontrade Exhibition
Our vision
Value-Driven Merchandising, Brand Activation & Phygital Innovation
Born from the global experience of Studio Tangram, active in marketing & communication since 1973, Fantabricks is the strategic division that turns your brand identity into phygital experiences and exclusive, interactive, emotionally powerful merchandising lines.
Giovanni Palma — New Business Developer and a pioneer like his father Antonio Palma, founder of Studio Tangram, who developed the 3D hologram market worldwide — spotted the missing piece: immersive digital experiences are only complete when they meet physical ones.
From this vision, combined with a passion for bricks, Fantabricks was born: a division that redefines the very idea of brand merchandising. No longer simple giveaways destined to be forgotten, but true brand activation tools that connect the infinity of digital worlds with the tangible creativity of the brick.
- 1973 the year it all began
- 53+ years of marketing & communication
- 3D hologram pioneers
Why bricks?
The brick is a universal language that breaks down generational barriers and turns consumers from passive spectators into leading players. Fantabricks elevates it into a business tool. Here’s why:
- 01
Maximum Personalisation
We give physical form to your brand identity, creating bespoke merchandising projects, three-dimensional logos or replicas of your products.
- 02
Active Engagement
We break the mould of traditional marketing. Your audience doesn’t just receive an object: they take it home, play with it and build it piece by piece. Users are actively involved in a tactile and intellectual experience that fixes the brand in their memory.
- 03
Community Building
We turn your target audience into an active, proud community, bound to the brand by a unique collectible that is highly shareable on social media.
- 04
Lasting Loyalty
Fantabricks merchandising doesn’t fade away after the event. Once built, it becomes a design piece that lasts over time — on the desk, in your audience’s home — communicating your value every day.
Solutions
How to Integrate Fantabricks into Your Strategy
From the shelf to the stage, from the office to the trade fair: every format is designed to generate attention, participation and recall.
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Corporate Gifting Corporate Gifting, Advent Calendars & Premium Merchandising
Replace old-fashioned corporate gifts with exclusive, branded building kits. Design a corporate Advent Calendar in bricks: a unique merchandising experience that, for 24 days, creates a daily moment of play and discovery between your brand and your stakeholders, culminating in a final object to display.
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Events & Trade Fairs Events, Trade Fairs & Instant Merchandising
Make your event unforgettable by letting visitors take home an exclusive brick set to unwrap and build.
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Team Building Bricks’ Team Building
Run your own team building — or your clients’ — with your product, your Bricks.
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Product Launch Product Launches & Limited Editions
Launching a new product? Unveil it in preview and support it with a limited-edition merchandising line that your audience can physically rebuild at home.
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Retail & Pop-up Retail Experience & Pop-up Stores
Turn your point of sale into an interactive space where the physical act of building unlocks digital, immersive content, creating an unforgettable touchpoint for consumers.
- Phygital
The Phygital Experience: From Virtual to Real
The “WOW” effect of Studio Tangram’s 3D hologram, materialising into a collectible brick line.
Find out how
Phygital Experience · Studio Tangram × Fantabricks
The Phygital Experience:
From Virtual to Real
Capturing an audience’s attention today takes something extraordinary — something that combines visual emotion with tactile substance. This vision gave rise to the synergy between Studio Tangram and Fantabricks: a formula that turns major events, trade fairs and product launches into memorable moments.
In this way, the digital innovation of the hologram and the heritage of the brick merge into a single journey: first you captivate the audience, then you strengthen the bond with the brand through a physical object to keep and display.
Book a meeting at the fair
- 1 First, captivate the audience
The installation’s “WOW” effect
Whether you are unveiling a new product as a world premiere or drawing visitors to your trade fair stand, the magic of Studio Tangram’s 3D holograms captivates the eye, showing details, animations and concepts like never before.
- 2 Then, strengthen the bond
The experience materialises
To make the brand memory last, the virtual experience materialises into an exclusive Fantabricks brick merchandising line. Visitors don’t just watch: they take home a limited-edition set to unwrap, build and collect.
Projects
Projects brands chose to keep
A selection of merchandising lines created for companies that turned their message into an object to build.
Renotec 
Renotec 
EWE Netz 
Olpe 
EWE Netz 
eks 
Vaillant 
Olpe 
See you at the fair
Fantabricks at PTE - Promotiontrade Exhibition
- When 20–22 January 2027
- Where Fiera Milano
- Alongside Milano Home & Quick More
Experiencing Fantabricks first-hand is worth a thousand presentations. Book a meeting at our stand: we’ll show you how to turn your brand into an experience to build.